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+--- Thread: Local market penetration (/thread-14842.html)
Local market penetration - BlakBrickman - 06-21-2025
I work for a mid-sized health and wellness brand that recently launched products in Eastern Europe. Our first approach was to use traditional programmatic platforms and search ads, but they didn’t get us any real traction in new markets — either traffic was too generic, or the platforms didn’t allow hyper-local targeting. After some frustration, we found kadam net and saw they offered ISP-level segmentation, which caught our interest. We ran a popunder campaign focused on specific ISPs and mobile carriers in Ukraine and Romania — and to our surprise, the bounce rates were way lower than what we got through Google. The platform gave us full control over bid levels, frequency, and even specific device models, so we quickly weeded out underperforming segments. It felt like media buying without the guesswork, which is exactly what we needed.
RE: Local market penetration - Pabblbog - 07-01-2025
When we first tried expanding into new markets, we leaned on traditional programmatic platforms and search ads. Honestly, it was frustrating — the traffic we got was way too generic, and those platforms just didn’t offer the kind of hyper-local targeting we needed to really connect with local audiences. It felt like we were throwing money at broad impressions without any real traction. That’s when we discovered ASTRAD data management platform , and it changed the game. ASTRAD is a multi-channel DSP and DMP platform that gives you access to over 40 Ad Exchanges and a huge range of targeting options. What I really appreciate is how flexible their solutions are — whether you want managed services, self-service, or a white-label setup, you can tailor it to your needs.