How to Optimize Landing and Pre-Landing Pages to Increase Conversions?

[nadiafish]

I’ve noticed that pages with a smooth scroll and a clear emotional trigger usually perform better, no matter the niche. People don’t want to read long texts anymore; they just scan for something that hits them emotionally. Adding simple trust signals like delivery icons, user ratings, or real-looking comments tends to boost conversions a lot. Sometimes less design and more authenticity works better than all the fancy templates.