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Key principles of real estate website designing include simplicity, clarity, and responsiveness. A good design highlights properties effectively while ensuring easy navigation. High-resolution images, clean typography, and well-organized listings make the site visually appealing. Mobile-friendly layouts are crucial since most users browse on smartphones. SEO and fast loading times improve visibility and user retention. Additionally, incorporating lead forms, maps, and virtual tours enhances engagement. The goal of these principles is to create a real estate website that converts visitors into loyal clients while reflecting professionalism and trust.